http://www.shannonhrobinson.com/about daily 1.0 2016-04-06 https://static1.squarespace.com/static/56e33685f699bb971734c569/t/56f9dd7f746fb96413a21952/1459215757410/March+28_v1.jpg Shannon H. Robinson: about and work https://static1.squarespace.com/static/56e33685f699bb971734c569/t/56e9744462cd94133b5e6a0d/1458140231842/sum09_15.jpg Shannon H. Robinson: about and work https://static1.squarespace.com/static/56e33685f699bb971734c569/t/56f2ec9762cd94748f4792e3/1458760872220/Christie%27s+Image.jpg Shannon H. Robinson: about and work https://static1.squarespace.com/static/56e33685f699bb971734c569/t/56f2ecc462cd94748f479483/1458760915349/BBDO+Image.jpg Shannon H. Robinson: about and work http://www.shannonhrobinson.com/new-gallery daily 0.75 2016-04-04 https://static1.squarespace.com/static/56e33685f699bb971734c569/56e6e92ee3214085341aaf09/56e71740e707eb97becc7555/1457985741084/TAP.png Christie's https://static1.squarespace.com/static/56e33685f699bb971734c569/56e6e92ee3214085341aaf09/56e718c8e651598e62e55a5e/1457985355278/TAP.png Christie's https://static1.squarespace.com/static/56e33685f699bb971734c569/56e6e92ee3214085341aaf09/56e722d5859fd0dffb309223/1459792606972/TAP.png Christie's - brand repositioning Partnering with agency BBH, Christie's developed and launched a brand campaign titled The Art People. Our goal was to share the passion behind the work and break down outdated perceptions that fine art and auction houses are reserved for the elite. Original content was optimized and distributed across multiple channels, including a dedicated website. CLICK image to view a video summary of the campaign RESULTS print ads: over 1 million impacts WW to HNWIs/ online display: 9.7 million impressions with 0.39% CTR (against 0.08% benchmark)/ dedicated site: nearly 45,000 uniques generating 127,000 page views (previous Christie's best was 30,000 uniques) https://static1.squarespace.com/static/56e33685f699bb971734c569/56e6e92ee3214085341aaf09/56e7270a7c65e47c25d06520/1459792653814/JLS.png Christie's - engagement Christie's jewelry category presented two challenges; increase repeat buying and engage clients in their "middle" value band. My solve: create an ongoing and meaningful conversation with existing clients, cross-sell to potential fine art clients and leverage external influencers who would appeal to the modern, luxury shopper. In partnership with content and digital teams, I developed a serial digital magazine that blended high-impact visuals, original content, social and commerce. CLICK image to view a PDF version of the inaugural issue (sorry! interactive version is no longer live) RESULTS (launch issue) email: sent to 38,000 Christie's clients yielding a 18.9% CTR (exceeding 12% average)/ 10 brand new to Christie's signups (potential bidders are very valuable)/ infographic had substantial social media pick up including a tweet by Pantone https://static1.squarespace.com/static/56e33685f699bb971734c569/t/5702ab0d8a65e23584707688/1457985741084/ Christie's http://www.shannonhrobinson.com/target daily 0.75 2016-04-04 https://static1.squarespace.com/static/56e33685f699bb971734c569/56ea112c4c2f85a15d43f067/56ea124901dbae221277195f/1459792698494/Screen+Shot+2016-03-16+at+10.10.28+PM.png BBDO - 360 Campaign BBDO, Target and David Blaine teamed up to promote the holiday retail season. The illusionist was challenged with escaping a trap suspended over Times Square in an effort to make Target's two-day sale on time and give back to the Salvation Army. CLICK image to read full press release RESULTS 3 million more site visits than any other year/ six percent sales increase https://static1.squarespace.com/static/56e33685f699bb971734c569/56ea112c4c2f85a15d43f067/56f40dd475bcc0bc76804a93/1458223795195/Screen+Shot+2016-03-16+at+10.10.28+PM.png BBDO - 360 Campaign BBDO, Target and David Blaine teamed up to promote the sales period following Thanksgiving. The illusionist was challenged with escaping a trap suspended over Times Square in an effort to make Target's two-day sale on time and give back to the Salvation Army. RESULTS 3 million more site visit than any other year/ six percent sales increase https://static1.squarespace.com/static/56e33685f699bb971734c569/t/5702ab3a86db4320c44b4001/1459792698494/ BBDO - 360 Campaign BBDO, Target and David Blaine teamed up to promote the holiday retail season. The illusionist was challenged with escaping a trap suspended over Times Square in an effort to make Target's two-day sale on time and give back to the Salvation Army. CLICK image to read full press release RESULTS 3 million more site visits than any other year/ six percent sales increase http://www.shannonhrobinson.com/contact daily 0.75 2016-03-28 https://static1.squarespace.com/static/56e33685f699bb971734c569/t/56ef547a22482e26f27c4332/1458525310698/contact+image.jpg CONTACT